Tomb Raider / Lara Croft

In Merchandise, Promotional, Yesterday
Client: Eidos
Project: Tomb Raider / Lara Croft
Year: 1996/7

PR Marketing Strategy & Game Launch

Rowleys:London proposed a PR marketing strategy for this computer game launch to position its heroine as a star.

A wide ranging campaign from press to outdoor, POS and merchandise, culminated in Lara Croft becoming the first digital cover girl on The Face and being booked by U2 as video guest on their Pop Mart tour.