BMG - Lily Allen - West End Girl
Client

BMG

Lily Allen - West End Girl
Client
BMG
Services
Music Merchandise, Bespoke Fabrication, Limited Edition
Case study
No. 01

The brief

Rowleys:London is proud to have collaborated with Lily Allen and BMG UK on one of the most talked-about physical releases in recent memory: the now-legendary West End Girl USB.

A bold, unapologetic piece of music merchandise that turned heads and got people talking - exactly the kind of cut-through a landmark release deserves.

Huge congratulations to Lily on the album going Gold in the UK.

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