Bulleit Whiskey

In Event, Experiential Marketing, Promotional, Today

Community Ink Project

Working alongside our friends at creative agency Southpaw and IFX Media, Rowleys:London was commissioned to design and build a 3 meter by 2 meter real leather billboard encased in a steel rusted frame. The billboard itself was made up of 6 one meter square panels. We created a base Bulleit whiskey design across all 6 panels by laser etching then each individual panel was sent to 5 different tattoo artists around Europe for them to directly tattoo their artwork to the leather. Once the build was completed we toured the billboard around Europe at a number of events and festivals. To do this we designed and built a special one off trailer. This was an incredible project to work on and really pushed us creatively to come up with solutions for a number of issues during the design phase.